Project Type
TIPI Group | Interactive Event Game
Deliverables
Printed Game Design
TIPI Group Branding
Include All Agency Logos
Brief
To design a printed board that would be cut-out and used as a fun interactive throwing game at marketing & industry events. This was used by the agency as part of their stall at Brighton SEO. Each agency within TIPI Group have their own stress toys based on their agency branding that they give out each year at these events. It was my job to create a basic throwing game design that would utilise these toys in a way that could get potential clients engaging and interacting with the agencies beyond normal networking conversations. The result was a fun sign cutout that was enjoyed by all, which incorporated TIPI Group branding and fun, simple and effective illustrations based on each agencies mascot.
Research & Ideation
Drawing of agency toy dimensions and some design sketches
Layout Ideation
Layout Ideation
Final Game Design in use
Many clients and fellow industry professionals visited the stand and took part in the game. The TIPI Group marketing team was very happy with the result.
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