Project Type
Campaign Design | Student Project
Deliverables
Poster Design
Social Media Assets
Tone of Voice
Banner Design
Brief
A campaign focussed on the mental health and wellbeing of Dementia sufferers, their carers and their families by encouraging them to get involved in the big Dance for Dementia event. The concept is centered around scientific evidence that music and dance not only help to bring calm and a sense of presentness and recollection for those with Dementia, but they also help to reduce the risks of dementia in young people and improve people’s mental health and wellbeing. The campaign not only aims to raise awareness, but encourages those effected to get involved and enjoy dancing together during a daily routine that can often be so challenging and unpredicatble.
Research & Ideation
Key aims and purpose of the campaign
Concept breakdown
Colour palette mood board
Image treatment and layout inspiration
Thumbnail Ideas
Initial layout ideas
The aesthetic draws inspiration from the euphoria, freedom and expression we often feel when we dance, no matter what moves we create. This is translated in the textured and expressive graphic elements that compliment the moving bodies depicted in the dance photography. The imagery aims to be light hearted, fun, relatable and engaging throughout.
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