Project Type
Album Cover Design | Handmade Student Project
Deliverables
Art Direction
Album Cover Artwork
Merchandise Design
Brief
Album cover design for the single “Perfectly Untrue” by Lucia & The Best Boys. The concept focuses on the poetically intertwined nature of the experience and inner turmoil of heartache juxtaposed with the feeling that you have to appear perfect and together to everyone else on the outside. The project references the song's key message by drawing your attention to the ‘perfect’ golden facade whilst revealing its dark, bruised, and suffering interior.
Research & Ideation
Brief breakdown, Initial ideation & descriptions
Visual mood board capturing gold statuesque/mask like concepts to capture the idea of perfection and facades
Second visual mood board capturing ideas of decay or revealed emotion
Colour mood board
Thumbnails for design ideas
Thumbnails of mask design applied to front cover & vinyl
Layout variations of mask design for back cover
“I’m all dressed up in gold, my heart is black and blue;
I pretend I’m perfect, but it’s perfectly untrue”
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